Tentt
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FOR PE · IB · M&A · LENDERS

Deal flow has changed. The old playbook is breaking. Winning firms run a different system.

Origination used to be a relationship game. Now it's a systems game — and the firms with predictable proprietary flow are the ones running an engine, week after week.

Compounding →
02 WHO THIS IS FOR

For firms with capital, criteria, and an appetite for proprietary flow.

If you're trying to build proprietary deal flow but referrals are inconsistent, brokers are crowded, and inbound is patchy — this is for you.

PE
Private Equity
Buy-out, growth, and middle-market funds with capital to deploy and clear criteria for what they buy.
IB
Investment Banks
Sell-side and buy-side teams targeting founders pre-process — before the auction starts.
M&A
M&A Advisors
Sector-focused boutiques wanting proprietary deals instead of bidding for shopped books.
DEBT
Commercial Lenders
Private credit and debt funds sourcing borrowers ahead of refinancing windows or capital events.
03 THE CORE CONCEPT

Origination is no longer a relationship game. It's a systems game.

You can build predictable, proprietary deal flow using a signal-driven AI origination engine: a system that monitors your market continuously, surfaces accounts the moment a transaction signal fires, and converts public information into structured intelligence.

The problem: most firms try to hire their way out — adding BDs, buying more data, attending more conferences. Linear inputs. Linear outputs. The system never compounds.

We are the only firm building this engine specifically for finance teams.

The mechanism
A continuously-running engine that turns signals + data into qualified conversations — tuned to your criteria, running under your brand.
04 WHO BUILT THIS

Why I built Tentt.

Background in outbound systems, applied specifically to financial services — an industry where timing decides who wins the deal. Tentt is the result: a real origination infrastructure, running continuously in the background, independent of who happens to be in the room.

On the record Founder · 2026
David Walker-Dobson
David Walker-Dobson
Founder · Tentt
LinkedIn
01
Background
Outbound systems
Origin
02
Markets
Financial services
Focus
03
Criteria
Proprietary flow
Outcome
05 THE ROADMAP

Eight activities. One predictable origination engine.

Here's the exact roadmap for building proprietary flow — without hiring more BDs or buying more data. Each step plugs into the next; none of them require human heroics to repeat.

01 · Foundation
Cold outreach infrastructure
Authenticated inboxes, sending domains, deliverability warm-up.
02 · Targeting
Build qualified target list
Target universe scoped, sized, and prioritised against your criteria.
03 · Intelligence
Signal monitoring layered on top
Six-category trigger engine watching every account continuously.
04 · Messaging
Craft high-converting outreach
Hooks, angles, and offers built to your thesis — not generic templates.
05 · Activation
Launch campaigns · A/B tested
Multi-channel sequencing under your brand, split-tested from day one.
06 · Conversion
Manage inbox · qualify replies
Replies vetted for fit, criteria, and timing before they hit your team.
07 · Delivery
Book qualified meetings
Calendar handoff with full prospect brief — who, why now, suggested angles.
08 · Compounding
Iterate on data · scale
Reply, meeting, closed-won feedback tunes the engine week over week.
06 THE UNIQUE INSIGHT

Your BD team builds relationships. The system runs the layer underneath.

The biggest unlock isn't replacing BD. It's freeing them from the work a system does better — lists, signals, deliverability, first-touch outreach — so their time goes to relationships and closing.

BD alone
BD team doing the entire loop themselves
Hours
limited per week
Manual
lists & outreach
Inconsistent
flow
BD + Tentt
BD team plugged into the infrastructure layer
1000s
accounts watched
Multi-channel
A/B tested
Predictable
flow
Unique useful insight The unlock isn't fewer BDs. It's giving them an infrastructure layer underneath — so they spend their hours on relationships and closing, not on the work a system does better.
07 PUT IT ALL TOGETHER

All you need is the right system — and qualified flow becomes a weekly output, not a quarterly hope.

01Set up cold outreach infrastructure — auth, deliverability, warm-up.
02Build qualified list — ICP-scored target universe.
03Layer signals on top — six trigger categories.
04Craft messages built to your thesis, not templated.
05Launch campaigns · A/B tested from day one.
06Qualify replies for fit, criteria, timing.
07Book meetings with full prospect brief.
08Iterate · scale on real data.

And you have a compounding origination engine. Without hiring BDs, buying more data, or relying on referrals.

08 YOUR TWO OPTIONS

Build the specialist team yourself — or plug in to ours.

— Option 01

Build it yourself in-house

× This isn't one BD hire. It's a specialist team:
BD / origination$200–400k/yr
GTM engineer · deliverability + automation$150–250k/yr
Data engineer · lists, enrichment, pipelines$130–220k/yr
AI / ML engineer · scoring, qualification$200–400k/yr
All-in · before tooling & data$700k–1.5M+/yr
×3–9 months to traction; 6–18 months for reliable, compounding pipeline.
×Knowledge concentrated in a few people. They leave, the engine leaves with them.
— Option 02

Plug in to our team

The whole specialist stack — bundled into one engagement:
+BD ops · origination + outreach
+GTM engineering · infra + deliverability
+Data engineering · lists, enrichment, pipelines
+AI / ML · signal scoring, qualification
$4–10k USD/month — less than one specialist hire, with everything included.
Live in 90 days · runs under your brand · compounds month over month.
— AGAIN, IS THIS YOU?

For firms with capital to deploy and clear criteria — who want proprietary flow, not brokered deals.

If you have the capital, the criteria, and the willingness to invest in real origination infrastructure — this is the system. If you don't, this isn't the right time.

10 THE CASE STUDY

ProGenuis · stealth blockchain fund.

A pre-launch fund with no existing pipeline and no warm network in their target sector. Goal: generate investor conversations for a Web 4.0 thesis. We didn't scale manual effort — we systemised the motion.

Verified case First 30 days
Sector
Blockchain · Web 4.0
Objective
Investor conversations
Before
3–4
meetings/month · manual, ad-hoc, dependent on warm intros
After 30d
23
meetings booked · signal-routed, controlled outreach, compounding
We didn't scale manual effort. We systemised the motion — tight targeting, timing-led prioritisation, and fast iteration based on response data. — D. Walker-Dobson · Founder · Tentt
11 WHAT CHANGES

Here's what happens when you work with us.

Generate qualified meetings on a predictable cadence — bypassing brokers and shared flow entirely.
Predict pipeline month over month — the system runs continuously, not in fits and starts.
Comfortably handle additional pipeline workload without burning out your BD or origination team.
Free your team to focus on closing, not list-building, list-cleaning, or first-touch outreach.
12 HOW IT WORKS

The five-layer origination engine.

Runs continuously 5 Active layers
01 LAYER
Cold email infrastructure
Authenticated inboxes, domain rotation, DKIM · DMARC · SPF, deliverability warm-up. Volume runs without touching your core domain.
FoundationUnder your brand
02 LAYER
Target universe + signal monitoring
Criteria-tuned ICP. Six categories of timing signals watching thousands of accounts continuously — leadership, capital, M&A, hiring, expansion, restructuring.
ContinuousSignal-driven
03 LAYER
Multi-channel outreach · A/B tested
Email and LinkedIn. Highest-conviction accounts get the most personalised messaging. Subject, hook, and offer split-tested from day one.
Multi-channelIterative
04 LAYER
Pre-qualification before your calendar
When a prospect engages, replies are vetted for criteria fit, transaction readiness, and decision authority before reaching your team.
Human-checkedFit-scored
05 LAYER
Calendar delivery + weekly optimisation
Qualified meeting lands with full context: who, why now, what triggered outreach. Weekly cadence tunes scoring on real closed-won data.
Full briefCompounding
13 THE OFFER

Skip the specialist team build. Plug in to ours from $4–10k/month.

A specialist origination team in-house runs into the hundreds of thousands a year — before tooling, data, and management overhead. We bundle the entire stack — BD ops, GTM engineering, data, AI — for a fraction of the cost.

Specialist team build vs. $4–10k USD/month
Book a 30-min call
The full engine Live in 90 days
Everything you get, bundled.
Custom email infrastructure — domains, inboxes, deliverability, monitored Foundation
Target universe build — criteria-tuned ICP, sized + prioritised Targeting
Signal layer wired — six categories, continuous monitoring Intelligence
Multi-channel campaigns — under your brand, A/B tested Outreach
Pre-qualification before replies hit your calendar Conversion
Weekly optimisation cadence — scoring tuned on closed-won data Iteration
Engagement · rolling $4–10k USD/mo Pilot engagement available · 60-day proof of concept
14 BEFORE YOU LEAVE

Three things to know before you book.

!
Warning · Capacity
Limited engagements per quarter.
We work with a small number of firms at any one time so each engagement gets a hands-on build. When we're full, slots disappear — the next opening can be a quarter away.
Bonus · Book from this video
Custom origination roadmap. Yours to keep.
Book a call from this VSL and we'll design a custom origination roadmap on the first call — target universe, signal layer preview, 90-day build plan. No pitch. Yours whether or not we work together.
Guarantee · Risk reversal
If we don't deliver, we keep working.
If the engine doesn't produce the qualified meetings we agreed on the first call, we keep working until it does. The engine ships in 90 days. We don't walk away until it's producing.
15 BOOK FROM THIS VIDEO

Walk away with a custom origination roadmap on the first call.

30 minutes. Direct with the founder. No pitch — we map your criteria, define your target universe, and walk through exactly what your first 90 days would look like. Whether or not we work together, the roadmap is yours to keep.

What you leave with First call · 30 min
Pitch-free. Yours to keep.
01
Target universe
Mapped to your criteria · sized · prioritised
02
Signal layer preview
Live triggers on accounts in your sector
03
90-day roadmap
Week-by-week build to a working engine
04
Fit verdict
Honest read on whether we should work together