Backcountry Unveils Backcountry Garage Innovation Platform; Coalatree Becomes First Brand in Portfolio
Backcountry→Coalatree
Apr 14, 2026

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American Exchange Group has agreed to buy all assets and intellectual property of Allbirds for $39 million. The transaction is a divestiture of the once-buzzy footwear brand’s brand and IP portfolio.
Allbirds is known for eco-friendly wool sneakers. American Exchange Group is a brand management group with a portfolio and licensing partnerships that include labels such as Aerosoles and Ed Hardy.
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