Privacy Policy

This Privacy Policy explains how Tentt (“Tentt,” “we,” “us,” or “our”) collects, uses, and shares information in connection with our website at trytentt.com, our public deal directory and newsfeed, and the deal origination, outreach, research, and AI services we perform for client firms (collectively, the “Services”). This Policy should be read alongside our Terms of Service.

Tentt is a technology-enabled deal origination firm. We are not a consumer product. The Services are directed at businesses and the people who work at them — private equity firms, M&A advisors, commercial lenders, investment banks, and other deal-focused firms.

We collect the following categories of information:

Information you provide directly

When you contact us, request a call, sign an engagement letter, or otherwise communicate with Tentt, we collect the information you send us — typically name, firm, job title, email address, phone number, mandate or project details, and any other information you choose to share.

Information collected automatically

When you visit the website, we and our service providers collect standard log and device data — IP address, user agent, referring URL, pages viewed, and timestamps — along with cookie and analytics data described in Section 6.

Client Data

When a Client engages Tentt to run origination, outreach, or AI workflows, the Client provides us with data we need to do the work — including mandates, target universes, contact lists, enrichment sources, email infrastructure credentials, and internal documents. We process that data on the Client’s instructions.

Information in the public deal directory and newsfeed

Our public directory and newsfeed contain information about commercial transactions, deals, lenders, sponsors, advisors, and other market participants. That information is compiled from publicly available sources, including public filings, press releases, trade press, regulatory disclosures, court records, company websites, and other openly accessible material. It may include the names of individuals in their professional capacity (for example, a deal lead, broker, or sponsor principal).

We use the information described above to:

• Provide, operate, and improve the Services;
• Run Client engagements — including origination research, outreach performed under the Client’s brand, and AI workflow builds — in line with the Client’s instructions;
• Compile, maintain, and publish the public deal directory and newsfeed;
• Respond to inquiries, schedule calls, and communicate about potential or existing engagements;
• Secure the Services, detect and prevent abuse, and enforce our Terms;
• Comply with legal obligations and respond to lawful requests from public authorities;
• Improve our research, models, and methodologies — including training, evaluating, and monitoring AI systems used inside the Services. We do not use Client Data to train general-purpose foundation models.

Where applicable, our lawful bases for processing personal information are:

• Contract — to provide Services to a Client or to take steps at a prospective Client’s request before entering into an engagement;
• Legitimate interests — to operate and secure the website, to compile and publish the public deal directory and newsfeed, to carry out business-to-business research and outreach about commercial opportunities, and to improve our Services, in each case balanced against the rights and interests of the individuals concerned;
• Consent — where we ask for it, for example for certain analytics or marketing cookies;
• Legal obligation — to comply with laws that apply to us.

We share information in the following circumstances:

• Service providers. With hosting, infrastructure, analytics, email deliverability, data enrichment, AI model, and similar providers that process information on our behalf, subject to appropriate contractual protections.
• Clients. When you contact us about an engagement, or when information is generated in the course of a Client engagement, we share the relevant information with that Client.
• Public directory. Information compiled in the public deal directory and newsfeed is, by design, published publicly.
• Legal, safety, and compliance. Where we believe in good faith that disclosure is required to comply with law, to protect rights, or to investigate fraud or abuse.
• Corporate transactions. In connection with a merger, acquisition, financing, or sale of assets, subject to customary confidentiality protections.

We do not sell personal information in exchange for money. We do not share personal information with third parties for their own independent advertising purposes.

We and our service providers use cookies, similar storage technologies, and server logs to operate the website, remember preferences, measure traffic, and understand how the site is used. Most browsers let you block or delete cookies — doing so may break parts of the website. Where required by law, we will ask for consent before setting non-essential cookies.

When Tentt sends outreach communications under a Client’s brand, domain, and identity, the Client is the sender of record and the controller of that processing. Tentt acts as a processor, operating the infrastructure and workflows on the Client’s instructions. Recipients of that outreach should refer to the Client’s own privacy notice and unsubscribe mechanism for details about how their information is used, and can direct rights requests to the Client. We will cooperate with Clients to support their responses to such requests.

The public deal directory and newsfeed are built from publicly available information about commercial transactions and market activity. If you believe an entry about you, your firm, or a transaction you are associated with is inaccurate, outdated, or should not appear in the directory, please reach out to us with the URL of the entry, the specific item in dispute, and any supporting context. We will review requests in good faith and, where appropriate, correct, update, or remove the entry. We retain editorial discretion over the directory but will not knowingly publish information we have been shown to be inaccurate.

Depending on where you live, you may have rights in relation to your personal information — including the right to access, correct, delete, restrict, or object to certain processing, to withdraw consent, to port your data, and to lodge a complaint with a supervisory authority. To exercise any of these rights, please contact us using the details on our website. We may need to verify your identity before acting on a request.

For information processed as part of a Client engagement (including outreach sent under a Client’s brand), rights requests should generally be directed to the Client, who is the controller of that processing.

We retain personal information for as long as needed to provide the Services, run engagements, operate the directory, comply with our legal obligations, resolve disputes, and enforce our agreements. Retention periods vary by category — for example, server logs and analytics are kept for a short window, while records related to Client engagements are kept for as long as the engagement and applicable legal, tax, and accounting requirements demand.

We implement reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, loss, misuse, and alteration. No method of transmission or storage is perfectly secure, and we cannot guarantee absolute security. You are responsible for keeping credentials issued to you confidential.

Tentt is based in the United States and uses service providers located in the United States and other countries. If you access the Services from outside the United States, your information may be transferred to, stored in, and processed in countries whose data protection laws may differ from those in your jurisdiction. Where required, we rely on appropriate transfer mechanisms such as Standard Contractual Clauses.

The Services are directed at businesses and are not intended for children under 16. We do not knowingly collect personal information from children.

The website and the directory contain links to third-party sites and reference information from third-party sources. We are not responsible for the privacy practices or content of those third parties. Your interactions with them are governed by their own privacy policies.

We may update this Policy from time to time. When we do, we will update the “Last updated” date above. Material changes will be communicated by reasonable means, such as a notice on the Services. Your continued use of the Services after the changes take effect constitutes acceptance.

Questions about this Policy, privacy requests, and directory corrections or removal requests can be directed to Tentt through the contact details published on our website.