Playbooks
Seven outreach playbooks. Each built for a specific channel.
Every engagement deploys one or more of these — configured to your market, mandate, and how your prospects prefer to be reached.
Playbook 01
LinkedIn automation with HeyReach
Scaled LinkedIn outreach using HeyReach to connect with decision-makers, warm up conversations, and book meetings — without manual effort.
How it works
- Automated connection requests with personalised notes
- Multi-step follow-up sequences
- Profile visit + engage + connect cadence
- Reply handling and CRM sync
Playbook 02
Cold email — TAM-based
High-volume cold email against a fully mapped total addressable market. Every prospect enriched, every sequence personalised to their company context.
How it works
- Full TAM build with firmographic + technographic enrichment
- Multi-variant email sequences with A/B testing
- Deliverability infrastructure (domains, warmup, rotation)
- Intent-based send timing and follow-up triggers
Playbook 03
Directory scraping + outreach
Scrape relevant industry directories, trade associations, and professional listings to build hyper-targeted prospect lists — then execute sequenced outreach.
How it works
- Identify and scrape niche directories for your sector
- Enrich scraped records with contact data and firmographics
- De-duplicate against existing CRM and past outreach
- Launch multi-channel sequences against verified contacts
Playbook 04
Signal tracking — leadership changes, hiring & more
Monitor real-time signals — C-suite changes, key hires, funding rounds, expansion signals — and trigger outreach within days of the event.
How it works
- Leadership change detection (new CEO, CFO, board appointments)
- Hiring surge and headcount growth tracking
- Funding and capital events monitoring
- Contextual outreach triggered within 72 hours of signal
Playbook 05
Website deanonymisation
If prospects are running paid traffic to their site, we can track visitors, deanonymise them, and reach out — turning anonymous intent into conversations.
How it works
- Pixel-based visitor identification on target company websites
- Match anonymous traffic to company and contact records
- Score and prioritise based on visit frequency and pages viewed
- Trigger personalised outreach referencing their browsing context
Playbook 06
Lookalike targeting
Use closed deals as seed companies to find lookalikes — businesses with similar size, sector, ownership profile, and growth characteristics — then run outreach against the entire lookalike set.
How it works
- Select seed deals from your track record or target list
- Build lookalike model on firmographics, sector, revenue, and ownership
- Score and rank matches by similarity to seed set
- Launch outreach against top-scoring lookalikes with deal-context messaging
Playbook 07
Partnership outreach — referral engine
Systematic outreach to build a referral partner network — accountants, lawyers, brokers, and advisors who can send you deal flow on repeat.
How it works
- Map the referral ecosystem around your target sectors
- Build segmented partner lists by type and geography
- Run dedicated partnership outreach sequences
- Formalise referral arrangements and track attribution
Ready to deploy?
Tell us your mandate and market. We'll recommend the right playbook mix and have it running within two weeks.
Book an intro call