Signal-based plays, run for you.

The signal

Someone opts in through your paid ads — a lead magnet, form fill, or landing page.

Why it works

Speed-to-lead decides the deal. Reply in five minutes and you're the vendor they talk to; reply in an hour and you're one of five they ignore.

The play

The moment the opt-in lands, the AI SDR follows up instantly across email and LinkedIn — personalised to the ad and offer they responded to — and pushes toward the exact outcome you want: a booked meeting, a webinar seat, or a demo.

The signal

A high-fit company browses your pricing, product, or case studies — then leaves without filling anything in.

Why it works

Most of your best buyers never raise their hand. They research quietly and buy from whoever reached them first — so the signal is the visit, not the form.

The play

We de-anonymise the visit down to the company (and, where possible, the person), score it against your ICP, and the AI SDR opens a relevant conversation that references what they came to look at.

The signal

People engaging with the topics, posts, and thought leaders in your space on LinkedIn — likes, comments, follows.

Why it works

Interest shows up as engagement long before it ever reaches your website. It's the earliest, warmest signal most teams never act on.

The play

We track engagement across your market's key creators and posts, filter to your ICP, and the AI SDR reaches out with messaging tied to exactly what they engaged with — relevant, not random.

The signal

Someone who already knows you — a past champion, user, or buyer — starts a new role at a new company.

Why it works

They already trust you. A champion who moves is a warm buyer at a brand-new account, and most teams miss the move entirely.

The play

We monitor your CRM contacts and past engagers for job changes. When one moves, the AI SDR congratulates them and reopens the conversation at the new account, where there's fresh budget and a fresh mandate.

The signal

A company posts a role for the exact problem you solve — or for the team that buys you.

Why it works

A company hiring for the pain has admitted the pain, and has budget to fix it. The req is a public buying signal.

The play

We watch job boards for the roles that signal need, match to your ICP, and the AI SDR reaches out to the hiring manager or economic buyer with an angle tied to what they're building.

The signal

A target account raises a new round.

Why it works

Fresh capital means fresh budget and a mandate to move fast. The window is short and timing is everything.

The play

We catch funding announcements across your market, prioritise the ones that fit your ICP, and the AI SDR reaches out while the new budget is still being allocated.

The signal

A new VP, director, or C-level lands in a buying role at a target account.

Why it works

New execs reset priorities, budgets, and vendors in their first 90 days — a rare open window before the incumbent locks back in.

The play

We track leadership moves into the functions that buy you, and the AI SDR opens a conversation aligned to the new exec's mandate and the change they were hired to make.

The signal

People researching your category or your competitors — engaging with competitor content, or active on review sites like G2.

Why it works

Someone comparing options is in-market right now. If you're not in the conversation, they shortlist without you.

The play

We pick up competitor and category intent, match it to your ICP, and the AI SDR reaches out with a sharp, specific reason you're worth a look before they decide.

The signal

You run a webinar, event, or campaign — a room full of people show interest, then go quiet.

Why it works

Interest decays by the hour, and manual follow-up never covers everyone who raised a hand. The tail is where the pipeline leaks.

The play

The moment it ends, the AI SDR works every registrant and attendee — personalised to whether they showed, what they watched, and what they clicked — and pushes each to the right next step.

The signal

You close a deal.

Why it works

Your best customers are the blueprint for your next ones. Every win should teach the engine who to find next.

The play

We build lookalikes off your closed-won profile, surface the matching accounts across your market, and the AI SDR prospects them with an angle that's already proven to land with that profile.

The signal

The handful of accounts that would change your year.

Why it works

A few logos move the needle more than a thousand random ones. They deserve concentrated, patient, multi-signal attention.

The play

We run a high-touch program on your Dream 100 — monitoring every signal above at once, multi-channel touches, and the AI SDR staying warm and present until the moment they're ready to move.