Tentt
Trigger Intelligence

Know which accounts to go after right now.

Tentt monitors your target universe for deal-relevant signals — succession indicators, debt triggers, leadership changes, competitive disruptions — and delivers scored, contextualised intelligence directly to your CRM, Slack, and email. Built for PE firms, investment banks, commercial lenders, search funds, and M&A advisors.

The problem

You're missing signals that move deals.

Succession events, leadership changes, debt maturities, competitive disruptions — these triggers happen every day. Most deal teams find out weeks or months later, if at all. By then, the best opportunities are already in someone else's pipeline.

Founder Approaching RetirementSecond-Generation OwnershipEstate Planning Attorney RetainedPartnership Dissolution FiledOwner-Operator Burnout SignalKey-Person Insurance LapseGenerational Transition UnderwayFounder Approaching RetirementSecond-Generation OwnershipEstate Planning Attorney RetainedPartnership Dissolution FiledOwner-Operator Burnout SignalKey-Person Insurance LapseGenerational Transition Underway
SBA Loan MaturityRevenue Growth StallingMargin Compression TrendCapital Raise AnnouncedCovenant Breach RiskDebt Refinancing WindowWorking Capital SqueezeExpansion Into New MarketSBA Loan MaturityRevenue Growth StallingMargin Compression TrendCapital Raise AnnouncedCovenant Breach RiskDebt Refinancing WindowWorking Capital SqueezeExpansion Into New Market
New CFO AppointedCEO Departure AnnouncedCompetitor Acquired by PEIndustry Consolidation WaveMajor Hiring ExpansionHiring Freeze DetectedRegulatory Change ImpactNew Facility Lease SignedNew CFO AppointedCEO Departure AnnouncedCompetitor Acquired by PEIndustry Consolidation WaveMajor Hiring ExpansionHiring Freeze DetectedRegulatory Change ImpactNew Facility Lease Signed

How it works

Signal intelligence, delivered to your workflow.

Tentt defines, monitors, and delivers the signals that matter to your thesis. No new tool to learn. No dashboard to check. The intelligence comes to you.

Step 01

We map your thesis to specific triggers

In a structured scoping session, we translate your investment criteria into concrete, monitorable signals. Succession indicators, debt maturities, leadership changes, competitive disruptions — whatever moves the needle for your specific mandate.

  • Signal definitions matched to your thesis criteria and sector focus
  • Account universe defined — your CRM, target lists, or full sector TAM
  • Confidence thresholds set so your team only sees high-conviction triggers
  • Delivery preferences configured — CRM, Slack, email, or all three
Signal ConfigurationYour thesis
Succession indicator
Owner age ≥ 60 + estate planning / advisor engagement
Active
Debt maturity trigger
SBA / mezz loan maturity within 12 months
Active
Leadership departure
C-suite exit at target company (CFO, COO, CEO)
Active
Competitive disruption
Direct competitor acquired by PE or strategic
Active
Monitoring 2,400 accounts across healthcare services and business services in the Southeast. Signals refresh daily.

Signal use cases

The right signal for every deal thesis.

Different firms look for different triggers. Here's how deal teams across the ecosystem use Trigger Intelligence.

PE firms

Succession, debt maturity, add-on fit, management changes

Surface platform and add-on targets showing transaction timing signals. Prioritise accounts where the owner, the balance sheet, or the competitive landscape is creating urgency.

M&A advisors

Growth inflection, competitive pressure, founder fatigue

Identify business owners approaching a decision point. Time your sell-side pitch to the moment when the owner is most receptive — not 6 months too late.

Investment banks

Capital events, strategic reviews, sector consolidation

Track sector-level consolidation waves and company-level capital events that signal advisory mandates. Know when a potential client is entering a process — or should be.

Commercial lenders

Loan maturity, expansion intent, refinancing triggers

Monitor your borrower portfolio and prospect list for refinancing triggers, expansion signals, and credit events. Reach out before the borrower starts shopping.

Search funds

Owner retirement, generational transition, growth plateau

Narrow a broad search to the businesses most likely to transact. Signal-driven targeting finds owner-operators who are approaching a transition — not just companies that match your criteria on paper.

Family offices

Distressed assets, off-market opportunities, co-invest signals

Monitor for situations other buyers miss — distressed sellers, generational transitions, and niche opportunities that surface through non-traditional signals before they reach the market.

The full stack

Signals find the opportunity. Origination creates the conversation.

Trigger Intelligence surfaces the accounts worth pursuing. Tentt's origination engine reaches them — personalised outreach, timed to the signal, under your brand. One firm. One system. From signal to signed LOI.

01

Signal detected

A deal-relevant trigger fires in your target universe. Scored, contextualised, and attributed to a source.

02

Outreach activated

Tentt reaches out under your brand — personalised to the signal context, timed to the trigger, sequenced for maximum response.

03

Conversation delivered

Qualified reply lands in your inbox. Meeting booked on your calendar. Deal team takes it from here.

Why signals work

Timing beats volume. Every time.

Generic outreach gets 1–2% reply rates. Signal-timed outreach — reaching the right person at the moment a trigger creates urgency — consistently outperforms by 3–5x. The difference isn't the message. It's the timing.

5–7%
Reply rate on signal-timed outreach
vs. 1–2% for volume-based campaigns
3x
Higher conversion to meeting
Signal context creates relevance the prospect recognises
< 5 days
First signals delivered
From scoping call to scored signals in your CRM
300+
Accounts monitored per campaign
Continuous coverage across your full target universe

FAQ

Common questions

Any trigger that indicates a business may be ready for a transaction. Common signals include succession indicators (owner age, estate planning), debt maturities (SBA loans, mezz expiry), leadership changes (C-suite departures, new hires), competitive disruptions (competitor acquired, market entry), expansion or contraction signals (new facilities, layoffs), and regulatory changes. We define signals specific to your thesis during the scoping session.
Wherever your team works. We integrate with CRMs (DealCloud, Salesforce, Affinity, HubSpot), messaging (Slack, Teams), and email. Signals include full context — source attribution, confidence score, thesis-fit explanation, and recommended next action. No new tool to learn. We also offer API webhooks for firms with internal scoring pipelines or custom tooling.
Data providers give you static company records. Trigger Intelligence monitors for dynamic events — things that are happening right now that indicate timing. A company's revenue and employee count don't change much week to week. But when the founder engages an estate planning attorney, or their SBA loan matures in 8 months, or their main competitor gets acquired — those are the signals that create transaction timing. We monitor for those and deliver them proactively.
Signals start arriving within the first week. The scoping session defines your signal criteria and target universe, then we configure monitoring and delivery. Most clients receive their first batch of scored signals within 5 business days of kickoff. Signal volume and quality improve over time as we refine criteria based on which signals your team acts on.
Trigger Intelligence is built for lower-middle-market and mid-market deal teams — PE firms, M&A advisory firms, investment banks, commercial lenders, and search funds. Whether you're a 3-person search fund or a 50-person PE platform, the service scales to your thesis scope and deal velocity.
No. Trigger Intelligence is a managed service. Tentt handles signal definition, monitoring infrastructure, data enrichment, and delivery configuration. Your team receives scored, contextualised signals in their existing tools — they don't log into a separate platform. You're buying an outcome (timely deal intelligence), not a software subscription.

Next step

Know which accounts to go after — before anyone else.

Book a 30-minute scoping call. We'll map your thesis to specific, monitorable signals and show you what Trigger Intelligence looks like for your mandate.

Book a signal scoping call

No commitment. We'll tell you honestly if signal monitoring isn't the right fit for what you need.