Reverse Focus Acquires Apiro Marketing to Expand Mortgage

Reverse Focus has entered a definitive agreement to acquire Apiro Marketing, an agency founded by Andrew Montesi, to expand from reverse-mortgage marketing into broader U.S. mortgage marketing and content services.

Reverse Focus operates a marketing software platform for reverse mortgage originators and publishes industry news and analysis on HECMWorld.com, where it expects reach to grow. As part of the acquisition, Montesi will lead strategy and growth initiatives at Reverse Focus, including a redesign of ReverseFocus.com. The combined offering is described as integrated software and marketing solutions plus expanded mortgage-industry content on HECMWorld.com.