Cinemersive Labs Acquired by Sony Game Division

Sony Interactive Entertainment’s game division has agreed to acquire Cinemersive Labs, a UK-based machine learning and computer vision company founded in 2022. The deal will integrate Cinemersive Labs into Sony’s Visual Computing Group (VGC), which was founded in 2024.

Cinemersive Labs’ engineers will join Sony’s VGC team focused on research and development of advanced neural networks and machine learning for game rendering and streaming systems. Sony expects the acquisition to support state-of-the-art visual computing in games, including using machine learning to enhance gameplay visuals and rendering techniques.