Wacoal Acquires Glamorise Foundations to Expand U.S. DTC

Wacoal has acquired Glamorise Foundations, a U.S.-based company that sells intimates primarily online. The deal is designed to strengthen Wacoal’s position in the United States, a market the company entered in 1985.

Wacoal said the acquisition builds out its DTC and e-commerce operations and creates a profitable business platform. The company also expects the move to enhance product development capabilities in the larger band and cup size segment. Mitch Kauffman, president and CEO of Wacoal America, said Glamorise is aligned with Wacoal’s focus on premium quality and fit.