Backcountry Unveils Backcountry Garage Innovation Platform; Coalatree Becomes First Brand in Portfolio
Backcountry→Coalatree
Apr 14, 2026

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Origination in the Age of AI.
Clorox has completed its acquisition of GOJO Industries, the maker of Purell. The deal is closed, and Purell is expected to be brought into Clorox’s consumer portfolio.
The excerpted information focuses on completion status and brand portfolio impact, without disclosing transaction value or deal terms.
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