Unilever to Acquire Grüns Greens Supplement Brand

Unilever has signed an agreement to acquire Grüns, a U.S.-based vitamins, minerals and supplements (VMS) brand focused on greens supplements. Grüns was founded in 2023 by Chad Janis and operates across retail and direct-to-consumer channels in the United States.

Unilever said the acquisition supports its strategy to optimize its portfolio toward premium, high-growth segments, with increased focus on Beauty & Wellbeing and expansion in the U.S. market. Unilever Wellbeing CEO Jostein Solheim said Grüns’ science-backed, customer-used product portfolio differentiates the brand. The deal is expected to close later in 2026 subject to customary regulatory approvals and closing conditions.