Backcountry Unveils Backcountry Garage Innovation Platform; Coalatree Becomes First Brand in Portfolio
Backcountry→Coalatree
Apr 14, 2026

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Keurig Dr Pepper agreed to acquire JDE Peet's. The deal announcement also named Rafael Oliveira as CEO of Future Global Coffee Co.
The transaction is framed around coffee operations, with leadership appointed to run the future global coffee business after the acquisition.
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