Lee Acquired by Authentic Brands Group | Consumer M&A Deal

Authentic Brands Group has acquired Lee, a consumer brands dtc business in the United States, for up to $1 billion. Lee is a denim brand known for jeans and apparel, giving Authentic Brands Group a stronger consumer brands dtc acquisition footprint in the fashion market. Authentic Brands Group acquisitions focus on building and licensing consumer brands, and the Lee acquisition expands its portfolio in denim and everyday wear. The platform acquisition is announced and valued at more than $100 million, with Authentic Brands Group operating as a private equity acquisition buyer.