Backcountry Unveils Backcountry Garage Innovation Platform; Coalatree Becomes First Brand in Portfolio
Backcountry→Coalatree
Apr 14, 2026

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Splash Beverage Group has executed a non-binding letter of intent for a proposed acquisition and merger with Medterra CBD, LLC. Medterra is described as a federally compliant cannabinoid wellness manufacturer and multi-brand operator with products sold to over 2 million customers across the US and internationally.
The proposed combination is positioned as Splash’s re-alignment into a public cannabinoid wellness platform built around a house-of-brands strategy. Medterra generated over $52 million in revenue in fiscal 2025 and was profitable.
Splash and Medterra also plan to participate in a CBD pilot initiative under evaluation by CMS, which management frames as a potential long-term growth opportunity.
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