RCX Sports Acquired by Brand Velocity Group | Business Services M&A Deal

Brand Velocity Group has acquired RCX Sports, a business services other business in Connecticut, for undisclosed terms. RCX Sports operates licensing for official youth sports programs tied to the NFL, NBA, WNBA, MLS, NHL, and MLB, generating revenue through distribution of uniforms and equipment and servicing local parks and recreation centers. The RCX Sports acquisition gives Brand Velocity Group a platform acquisition in youth sports licensing and product fulfillment, supporting growth in youth flag football and related school and community programs across CT. Brand Velocity Group acquisitions are structured as a platform acquisition backed by a private equity acquisition model, with financial terms not disclosed and deal size reported as over $100M.