Forward Solutions Merges Sales Lane to Expand Electrical

Forward Solutions announced the merger of Sales Lane, a California-based manufacturers’ representative firm specializing in lighting and electrical solutions. Sales Lane was founded in 2019 and serves customers across California and Northern Nevada, representing a portfolio of lighting manufacturers.

The combined platform is positioned to expand Forward Solutions’ electrical industry capabilities by adding Sales Lane’s technical expertise, broader product coverage, and field support. Sales Lane’s lighting work includes lighting layouts, job walks, and field audits, particularly for retrofit applications, spanning commercial and industrial lighting, industrial signaling devices, power distribution products, and EV-related infrastructure components.