AppsFlyer Acquisition Talks at $2.5–$3B

AppsFlyer, the Israeli marketing analytics company, is in protracted negotiations for an acquisition by a consortium led by a large private equity firm. The reported purchase price range is $2.5- $3 billion, with the final figure dependent on meeting business milestones after the sale.

The report says the structure would preserve AppsFlyer’s organic activity and company structure, but at a lower exit value than earlier expectations of a $4–$5 billion sale or IPO. AppsFlyer has been profitable in recent years and has crossed $500 million in annual recurring revenue (ARR), with positive, stable cash flow for nearly four years.