Viant to Acquire TVision for $40M

Viant has acquired TVision, a enterprise software business in the technology sector, for $40M. Viant acquisitions focus on AI-driven programmatic advertising data, and TVision provides TV attention measurement and audience insights used to improve ad targeting and optimization. The TVision acquisition supports Viant’s AI-powered programmatic platform by adding attention data that can strengthen cross-screen campaign performance. The strategic acquisition is structured as an add-on acquisition and is part of broader technology M&A activity by Viant to expand its data capabilities in the U.S. market, with deal terms reported around $25M–$50M and an announced status.