Backcountry Unveils Backcountry Garage Innovation Platform; Coalatree Becomes First Brand in Portfolio
Backcountry→Coalatree
Apr 14, 2026

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BinDawood Holding Company has signed a definitive agreement to acquire a 51% controlling stake in Vaza Food Company for SAR 217.9 million (US$58.03M). The deal is fully financed through internal resources and is intended to strengthen BinDawood’s supply chain resilience while expanding its premium confectionery and pastry offerings across its retail network.
Vaza Food, established over two decades ago, produces traditional Saudi sweets including maamoul, kunafa, and baklava, plus newer pastry lines. The company has annual revenues exceeding SAR 150 million (US$39.95M) and operates a facility in Riyadh that supplies major supermarkets and hypermarkets. The transaction is expected to close within three months pending General Authority for Competition regulatory approvals.
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