ViralMoment Acquired by Sprinklr | Technology M&A Deal

Sprinklr has acquired ViralMoment, a enterprise software business in the technology sector in the United States. ViralMoment provides social media and marketing analytics capabilities that help brands measure engagement and optimize campaigns, supporting Sprinklr’s customer experience and marketing technology stack. Sprinklr acquisitions focus on expanding enterprise software offerings for social listening, analytics, and workflow management, strengthening its MarTech platform in key US markets. The ViralMoment acquisition is an add-on acquisition under strategic acquisition terms, with deal size undisclosed and status announced, as Sprinklr pursues technology M&A to broaden product functionality and accelerate growth.