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Publicis to Buy 160over90 for Over $500M

Announced
Business ServicesAdd-on

Deal Overview

Publicis Groupe has agreed to acquire sports marketing agency 160over90 from WME Group for over $500 million. Publicis will integrate 160over90 into Publicis Sports and combine data-driven solutions from Epsilon with creator capabilities from Influential to build an end-to-end sports marketing offering.

160over90 has more than 670 employees across the U.S., U.K., Europe, Middle East and Africa, and Asia-Pacific regions. The team will report to Publicis Sports CEO Suzy Deering after closing, subject to customary regulatory approvals.

Key Details

Transaction
Publicis Groupe acquires 160over90
Deal Size
Over $100M
Reported Value
over $500 million

Filed under

Source

Read full article on marketingdive.com

via Marketing Dive · April 2, 2026

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