LiveRamp Acquired by Publicis Groupe | Technology M&A Deal

Publicis Groupe has acquired LiveRamp, a enterprise software business in Paris, for $2.2 billion. LiveRamp is a global data collaboration platform that unifies, manages, and activates data across the digital ecosystem, connecting thousands of brands, retailers, publishers, and data providers. Publicis Groupe acquisitions aim to expand data co-creation capabilities for AI and agentic business transformation by enabling secure interoperability across technology and data partners. The strategic acquisition is structured as a merger acquisition and is expected to support Publicis Groupe acquisitions of technology and AI-services, with the agreement announced in May 2026 and enterprise value reported at $2.2 billion.