Super League Enterprise to Buy Esports Now Ad Tech

Super League Enterprise, Inc. entered into an asset purchase agreement with Esports Now, LLC to acquire and assume certain advertising technology assets used in Esports Now’s agency business. The business covers procuring advertising and brand partnership services in user-generated video game, creator, and programmatic advertising sectors.

The agreement contemplates the sale and assignment of specific contracts tied to the business, with the purchased assets including advertising technology assets and associated contractual relationships. The filing includes defined earnout-style consideration mechanics tied to Gross Profit during an earnout period, with both contingent cash and contingent Buyer common stock described in the agreement.