Super League to Acquire Misfits Ads Division

Super League Enterprise has issued a shareholder letter encouraging votes in support of its agreement to acquire the Misfits Ads Division. The company frames the deal as a step toward sustainable cash-based EBITDA profitability.

Super League says the Misfits Ads Division is already generating profitable revenue and is expected to improve predictability of financial performance, expand market share, and accelerate the company’s path to cash-based EBITDA profitability after closing. The company also highlights revenue diversification, with Misfits adding programmatic advertising capabilities that are more recurring than custom campaign work. Super League states the acquisition brings proprietary technology that supports revenue generation in channels where it previously relied on third-party solutions.