RCX Acquired by Brand Velocity | Consumer M&A Deal

Brand Velocity Group has acquired RCX, a fitness wellness business in New York, for an undisclosed amount. Brand Velocity acquisitions aim to expand youth sports engagement through RCX’s youth sports platform that supports training, participation, and community experiences. The RCX acquisition strengthens consumer M&A exposure in consumer deals NY by adding a scalable platform acquisition in the sports and fitness wellness category. The announced platform acquisition is backed by a private equity acquisition strategy, with support from an investor group including Hamilton Lane’s impact platform, St. Cloud Capital, Darco Capital, and Three Ocean Partners, plus athlete partners.