RCX Sports Acquired by Brand Velocity | Consumer M&A Deal

Brand Velocity Group has completed the acquisition of RCX Sports, a fitness wellness business in New York, for an undisclosed amount. RCX Sports operates a youth sports platform that connects families with training and programs, supporting participation and development across multiple sports. Brand Velocity acquires RCX Sports to expand its national youth sports platform footprint and deepen engagement in consumer fitness wellness offerings. The Brand Velocity acquisitions represent a platform acquisition in consumer M&A and NY acquisitions, with deal status announced and size not disclosed.