Benefits Exchange Alliance Acquired by Acrisure | Financial Services M&A Deal

Acrisure has acquired Benefits Exchange Alliance, a insurance brokerage business in Michigan, for $41.9M. Benefits Exchange Alliance provides insurance brokerage services for clients in the Michigan market, and Acrisure acquisitions in financial services M&A aim to expand retail distribution and customer relationships. Acrisure acquisitions also secured BXA brand and trademark rights tied to the 2016 Benefits Exchange Alliance acquisition, including BXA Marks used for client-facing insurance offerings. The strategic acquisition is part of broader financial services deals MI activity, with Acrisure filing a federal lawsuit alleging a former owner used employees and intellectual property to divert at least 50 clients to a competing company. The dispute centers on alleged trademark infringement and breach of contractual obligations after the founder’s departure from Acrisure.