Wanda Keeps Infront Ownership After Sale Talks End

Wanda Group will remain the owner of Infront Sports & Media after concluding a strategic review that began in August 2023 to find a buyer. The process lasted more than two and a half years and included discussions with potential partners.

Infront will continue as a standalone company under its existing management team, led by president and CEO Philippe Blatter. Wanda said the review attracted strong interest and resulted in high-quality discussions, but it chose to keep majority ownership.

Wanda acquired Infront in 2015 for €1.05bn, as part of a diversification effort away from construction and property into sectors including entertainment, media, and technology.