Tech-driven The Real Brokerage to acquire Re/Max in $880 million deal - Newsday
The Real Brokerage→RE/MAX
Apr 27, 2026

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Origination in the Age of AI.
Real has completed the acquisition of RE/MAX Holdings, a commercial brokerage business in Colorado, for $880 million. Real acquires RE/MAX Holdings to combine an AI-powered real estate brokerage platform with RE/MAX’s global franchise network and brand, supporting home buying and home selling through more than 120 countries and territories. RE/MAX Holdings operates as the parent of RE/MAX, LLC, a franchisor of real estate brokerage services with 180,000+ agents, including a large U.S. and Canada footprint, strengthening Real’s technology-enabled real estate services M&A strategy. The merger acquisition is a strategic acquisition by Real, with deal value cited at $2.3 billion and expected accretion to earnings and EBITDA margin within the first full fiscal year after closing, subject to definitive agreement terms and integration.
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