AppMagic Acquired by Sensor Tower | Technology M&A Deal

Sensor Tower has acquired AppMagic, a data analytics business in the technology sector in the United States. Sensor Tower acquisitions aim to expand digital intelligence capabilities by adding AppMagic’s mobile app analytics and competitive insights for marketers and developers. AppMagic acquisition supports Sensor Tower’s SMB-focused offering by improving measurement of app performance, user acquisition signals, and market trends within the data analytics acquisition category. The strategic acquisition is structured as an add on acquisition, with deal size undisclosed, and fits Sensor Tower’s broader technology M&A strategy. Sensor Tower acquisitions of AppMagic are expected to close following customary conditions for this strategic acquisition and add on acquisition.