Babybel parent buys Brainiac snacks to expand better-for-you portfolio
Bel→Ingenuity Foods
May 6, 2026

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Suja Life has completed the acquisition of Suja Life, a food beverage retail business in California, for $173.6 million. Suja Life operates in the consumer food and beverage retail market, selling packaged beverages and related products from its Oceanside, CA operations. The company’s consumer M&A strategy supports growth in CA acquisitions and other acquisition opportunities within the broader consumer deals CA landscape. The announced IPO pricing included 8,888,889 shares of Class A common stock at $21.00 per share, with a 30-day underwriter option for up to 1,333,333 additional shares, expected to begin trading on Nasdaq under ticker SUJA on May 7, 2026 and close May 8, 2026. Net proceeds of about $173.6 million are intended for a Holdings LP structure, including repayment of $141.3 million of borrowings and $17.5 million in cash payments tied to employee and director incentives.
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