Ingenuity Foods Acquired by Bel | Consumer M&A Deal

Bel has acquired Ingenuity Foods, a food beverage retail business in South Dakota, for $200 million. Bel acquires Ingenuity Foods to expand its better-for-you, on-the-go snack portfolio with Brainiac functional fruit snacks focused on brain health. Ingenuity Foods makes fruit pouches, fruit snacks, and gummy vitamins for kids and adults, using ingredients positioned around DHA, choline, and lutein. The add-on acquisition is part of consumer M&A as Bel seeks to grow its U.S. presence alongside Babybel, GoGo squeeZ, The Laughing Cow, and Boursin. Bel acquisitions of functional foods support its strategy to broaden product choices and scale, with deal status announced and purchase price reported as $200 million.