eBay to Acquire Depop for About $1.2B

eBay has agreed to acquire Depop, the British secondhand fashion resale app, from Etsy for about $1.2bn in cash. The companies said Depop is expected to keep its name, brand, platform, and culture.

The deal is designed to deepen eBay’s reach with younger, fashion-forward consumers and expand its presence in recommerce. Depop reported 7 million active buyers by the end of last year, nearly 90% under age 34, and more than 3 million active sellers. Depop recorded annual gross merchandise sales of about $1bn in 2025 and has grown rapidly in the US, with almost 60% year-on-year growth there last year.