Elis continues to expand its network through the acquisition of Wäsche Perle in Switzerland
ConsumerAdd-on
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May 13, 2026
Deutsch & Deutsch Jewelers Acquired by Watches of
Announced
ConsumerTexasAdd-on
Deal Overview
Watches of Switzerland Group has acquired Deutsch & Deutsch Jewelers, a four-store retailer in Texas. The showrooms are in El Paso, Laredo, McAllen, and Victoria, and will continue to operate under the Deutsch & Deutsch name.
Watches of Switzerland will initially hold 88% of Deutsch & Deutsch’s share capital, with an option to buy the remaining stake. The four showrooms generated combined annual revenue of $67 million in 2024. The current executives, Tad and Aladar Deutsch, will remain with the business to help lead the locations post-acquisition.
Key Details
- Transaction
- Watches of Switzerland acquires Deutsch & Deutsch Jewelers
- Deal Size
- Under $10M
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