Fullpath Acquired by Cox Automotive | Technology M&A Deal

Cox Automotive has acquired Fullpath, a data analytics business in the United States. Fullpath provides AI-native data and marketing infrastructure designed to help automotive dealers improve customer targeting, campaign execution, and performance measurement. Cox Automotive acquisitions aim to strengthen dealer network technology by integrating Fullpath acquisition capabilities into Cox’s automotive marketing and data platforms. The strategic acquisition is structured as an add on acquisition, supporting technology M&A and data analytics acquisition priorities within Cox Automotive’s largest dealer ecosystem. Deal terms and the expected close date were not disclosed.