Great American Beauty Acquired by Fundamental Brands | Consumer M&A Deal

Fundamental Brands has completed the acquisition of Great American Beauty, a consumer brands dtc business in New York, for $50 million. Fundamental Brands acquisitions expand its fragrance portfolio by adding Great American Beauty, an established beauty and fragrance brand with approximately $31 million in 2025 net sales. The consumer M&A platform acquisition strengthens Fundamental Brands’ direct-to-consumer capabilities and broadens distribution across NY acquisitions. The strategic acquisition is structured as a platform acquisition and is part of Fundamental Brands’ growth strategy in consumer deals NY, with the announced deal size in the $50M–$100M range.