Great American Beauty Acquired by Fundamental Brands | Consumer M&A Deal

Fundamental Brands has acquired Great American Beauty, a consumer brands dtc business in the United States. Great American Beauty produces and markets fragrance products for direct-to-consumer customers, strengthening Fundamental Brands’ consumer brands portfolio. Fundamental Brands acquisitions in fragrance support a strategic acquisition thesis to expand scent offerings and distribution reach. The announced add on acquisition is a strategic acquisition by Fundamental Brands, classified as an add on acquisition within consumer M&A, with deal size undisclosed and terms not publicly specified.