Legend Acquired by Genius Sports | Technology M&A Deal

Genius Sports has completed the acquisition of Legend, a data analytics business in the technology sector in the United States. Genius Sports acquisitions are designed to strengthen sports data and gaming media capabilities by integrating Legend’s analytics and digital insights into its Engage, Bet, and data capture offerings. Legend supports data analytics acquisition needs for sports audiences and sportsbooks through improved measurement, content performance, and audience activation workflows. The add on acquisition is categorized as a strategic acquisition and is closed, with deal size undisclosed, as part of Genius Sports’ broader technology M&A strategy to expand its sports and gaming data footprint.