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Les Secrets de Loly Acquired by Lifestyle Fund II

Announced
ConsumerPlatform

Deal Overview

Lifestyle Fund II has acquired a majority stake in Les Secrets de Loly, the French curly hair care brand founded in 2009 by Kelly Massol. The deal is Lifestyle Fund II’s first foray into beauty, in partnership with Weinberg Capital Partners and asset management platform Three Hills.

Les Secrets de Loly specializes in products for wavy, curly, coily, frizzy and afro-textured hair. The brand reported annual growth exceeding 40% over the last three years, and the acquisition keeps founder Massol reinvesting in the business while the management team led by CEO Carlota Th venot remains in place.

The stated growth objective is international expansion across Europe and the Middle East, targeting €100m and above in turnover.

Key Details

Transaction
Lifestyle Fund II acquires Les Secrets de Loly
Deal Size
Over $100M

Filed under

Source

Read full article on news.google.com

via GN - acquired by PE · March 11, 2026

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