Spins Acquires MikMak in Retail Data Add-On Deal

Private equity-backed Spins has acquired MikMak, an ecommerce and retail data firm. Spins provides data and analytics for consumer packaged goods brands to understand who is buying products in stores and online.

MikMak’s analytics and data technology helps brands track sales, and it also sells shoppable media technology that lets consumers buy products from social media platforms via landing pages that link to retailers. The article notes MikMak has raised $14 million in total from investors including Wavecrest Growth Partners, and the companies serve different brand segments.

Terms of the acquisition were not disclosed.