Super League to Acquire Misfits Ads for $1.5M Cash

Super League has signed a definitive agreement to acquire the Misfits Ads division. The consideration includes $1.5 million in cash, 19.99% equity, and a warrant with an exercise price of $18, along with earnouts measured over 24 months.

The acquisition is intended to expand programmatic revenue, rewarded video technology, creator partnerships, and data relationships. Super League also frames the deal as a way to increase reach through a preferred commercial partnership tied to more than 100 million monthly active users. Shareholder approval is required before closing.