Not on the High Street Acquired by Executive Equity Partners

Not on the High Street (NOTHS) has been acquired by Munich-based private equity firm Executive Equity Partners (EEP). The deal covers 100% of the business, with EEP taking ownership from Great Hill Equity Partners and Burda Principal Investments.

NOTHS operates an online marketplace with around 14 million UK customers and approximately 6,000 curated premium partners. Founded in 2006 and based in Richmond, Greater London, it employs around 70 people. EEP plans strategic reprioritisation to stabilize revenues and return the platform to profitability, with interim management executives stepping into operational leadership roles, including Pascal Schuster as CEO and Christian Sommer as CFO.