RE/MAX Holdings Acquired by Real Brokerage | Real Estate Services M&A Deal

Real Brokerage has completed the acquisition of RE/MAX Holdings, a commercial brokerage business in the United States, for $880 million. Real Brokerage will combine its cloud-based brokerage platform with RE/MAX’s global franchise network, giving the combined Real RE/MAX Group access to more than 180,000 agents across 120+ countries. RE/MAX Holdings operates a large residential real estate franchise system, and the Real Brokerage acquisitions strategy aims to lower franchise operating costs using AI-enabled tools like reZEN. The strategic acquisition is structured as a platform acquisition and is expected to close in the second half of 2026, subject to regulatory approvals, as part of broader real estate services M&A focused on scale, efficiency, and recurring revenue.