Not Your Mother Acquired by Henkel | Consumer M&A Deal

Henkel has completed the acquisition of Not Your Mother, a consumer brands dtc business in Connecticut, for $70 million. Not Your Mother is a hair care brand focused on consumer hair styling and treatment products, strengthening Henkel’s consumer brands portfolio in the U.S. market. Henkel acquisitions in consumer M&A support brand expansion and distribution, with the Not Your Mother acquisition adding an add on acquisition capability in CT acquisitions. The strategic acquisition is structured as an add on acquisition, with Henkel acting as a strategic buyer and the deal status marked closed.