Not Your Mother’s Acquired by Henkel | Consumer M&A Deal

Henkel has completed the acquisition of Not Your Mother’s, a consumer brands dtc business in the United States. Not Your Mother’s develops and sells hair care products directly to consumers, supporting Henkel’s consumer portfolio expansion in personal care. Henkel acquisitions in consumer M&A aim to strengthen brand reach and accelerate growth in hair styling and treatment categories. The strategic acquisition is classified as other acquisition, with deal size undisclosed, and it closes as a strategic acquisition by Henkel.