Phony Negroni Acquired by The Wine Group | Consumer M&A Deal

The Wine Group has acquired Phony Negroni, a consumer brands dtc business in California. Phony Negroni produces non-alcoholic beverage products under the Phony Negroni brand, catering to consumers seeking alcohol-free alternatives. The Wine Group acquisitions add a direct-to-consumer non-alcoholic offering to its portfolio, supporting consumer M&A growth in specialty drinks. This add on acquisition is announced and is expected to expand The Wine Group’s non-alcoholic brand lineup, with deal size undisclosed and terms not publicly specified.