Great American Beauty Acquired by Fundamental Brands | Consumer M&A Deal

Fundamental Brands has completed the acquisition of Great American Beauty, a consumer brands dtc business in Florida, for $31 million. Great American Beauty is a fragrance platform with national retail reach, supplying beauty and fragrance products to consumers through established distribution channels. Fundamental Brands acquisitions expand its consumer brands dtc acquisition portfolio by adding an established fragrance powerhouse based in Delray Beach, strengthening consumer M&A capabilities in the beauty category. The strategic acquisition is structured as an add on acquisition, with Fundamental Brands acquisitions positioned as a strategic acquisition and consumer M&A add on acquisition within its growing platform.