Semrush Acquired by Adobe | Technology M&A Deal

Adobe has completed the acquisition of Semrush, a enterprise software business in California, for $1.9 billion. Semrush provides digital marketing intelligence, including SEO and competitive research data, supporting enterprise search visibility and performance measurement. Adobe acquisitions add Semrush’s marketing analytics and workflow capabilities to its platform strategy, strengthening AI-driven content and campaign planning for global brands. The enterprise software acquisition is a strategic platform acquisition by a public company, closing on April 28, 2026, and expanding Adobe’s technology M&A footprint in the intelligence layer of the internet.