TVision Insights Acquired by Viant Technology | Technology M&A Deal

Viant Technology has completed the acquisition of TVision Insights, a enterprise software business in the United States. TVision Insights provides attention-based TV advertising measurement and analytics that help advertisers evaluate viewer engagement beyond traditional reach metrics. Viant Technology acquires TVision Insights to strengthen its TV advertising measurement capabilities and improve performance insights for connected TV campaigns. The Viant Technology acquisitions are structured as an add on acquisition under technology M&A, with Viant acting as a strategic buyer. Deal size was not disclosed, and the transaction is closed.