How Tentt delivered consistent, qualified deal flow for GC Partners
Multichannel outbound generating qualified acquisition conversations at scale
Q1 2026 · Financial Services · FX, Payments & Invoice Finance
The challenge
The team was there. The approach wasn't.
GC Partners had already committed to outbound deal origination. A team of five business development specialists was in place – making cold calls, sending emails, working the phones. The infrastructure existed. The headcount was there.
The problem was the approach.
Outreach was largely manual, fragmented, and built on legacy systems with no modern automation layer. No intelligent sequencing. No data enrichment or prospect classification. No multichannel coordination between email and LinkedIn. The team was working hard inside a model that couldn't scale.
The result was a high-effort, low-yield operation – generating activity, but not the qualified acquisition conversations GC Partners needed.
Legacy outbound infrastructure
No automation or sequencing. Manual processes with no modern tooling layer.
No data enrichment or prospect classification
Top-of-funnel targeting lacked the intelligence layer needed to prioritise the right accounts.
High manual effort, insufficient qualified pipeline
A five-person team producing activity but not the volume of qualified conversations the business needed.
About the client
GC Partners
GC Partners is an established UK-based specialist financial services firm, operating since 2003 across FX, international payments, and financial solutions for businesses and private clients globally.
At the time of engaging Tentt, GC Partners were scaling a dedicated invoice finance offer – targeting UK businesses operating in import and export who needed working capital solutions tied to their trade cycles. With an existing brand, regulated infrastructure, and a BDR team already in place, the business had the product. What it needed was a modern, systematic outreach engine to get that offer in front of the right businesses at volume.
That's where Tentt came in.
At a glance
- Founded
- 2003
- Sector
- FX, Payments & Invoice Finance
- Target
- UK SMEs in import/export
- Existing team
- 5 BDR specialists
- Engagement
- Q1 2026
Tentt's approach
Full-stack, multichannel outbound – completely white-label
Tentt deployed a full-stack, multichannel outbound programme built entirely around GC Partners' invoice finance offer – running across LinkedIn automation and cold email at scale. The entire operation was run as a completely white-label service: to the outside world, every touchpoint was GC Partners.
01
LinkedIn Automation
Every member of the GC Partners team was connected to Heyreach, Tentt's LinkedIn automation platform. Before a single message was sent, profiles were audited and repositioned – sales-oriented titles replaced with consultative framing to maximise connection acceptance and response rates. Tentt handled all messaging, follow-up sequencing, and meeting booking, supported by a dedicated inbox manager – operating entirely under GC Partners' identity.
02
Cold Email Infrastructure
Tentt built and managed a white-label cold email infrastructure operating fully within GC Partners' brand. Separate sending domains were registered and warmed up over a structured period before any high-volume sending began – protecting GC Partners' primary domain and sender reputation throughout. Dedicated inboxes kept all outbound activity isolated from core business operations.
03
Data & Campaign Build
Prospect lists were built using AI enrichment, Clay, and a custom database – targeting UK SMEs actively trading in import and export. Messages were personalised at scale with meetings booked directly into the team's calendars.
04
Brand & Compliance
All messaging was developed within a defined brand voice framework and subject to a formal sign-off process before deployment. No copy went live without GC Partners' approval – ensuring tone, positioning, and regulatory sensitivity were maintained at every stage.
Tech stack
The results
A structural shift in how GC Partners originates business
What these numbers represent isn't just outreach activity – it's a structural shift. A legacy, manual operation was replaced with a data-driven, multichannel programme generating qualified pipeline on a repeatable basis. Every conversation, connection, and meeting was initiated entirely under GC Partners' brand.
LinkedIn (Heyreach)
Cold email (Smartlead)
“We had a team in place and a strong product – but we weren't generating the volume of conversations we needed. Tentt came in, rebuilt our entire outreach operation, and within weeks we were having qualified conversations with the right businesses at a scale we simply couldn't have achieved internally. The white-label approach meant it was seamless – our clients and prospects had no idea it wasn't being run in-house. The results speak for themselves.”
Work with Tentt
Ready to build deal flow like this?
Most firms in the lower mid-market are leaving pipeline on the table. Not because the product isn't there – but because the outreach infrastructure isn't. That's what we fix.
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