HubSpot and Attio set up as an automation-ready core
Tentt sets up HubSpot and Attio for B2B GTM teams: a clean data model with the objects and fields your signals and enrichment need, pipelines, routing, and workflows, so Clay, your sequencer and your reps all write to one source of truth. It is built in 30 days as a One-System Build, then handed over with training and documentation.
What does Tentt set up?
Data model
Objects, fields and associations designed around how you sell, including fields for signals, enrichment sources and scores.
Pipelines and stages
Deal stages that match your real sales motion, with required fields at each step so reporting means something.
Routing and ownership
Rules that assign new accounts and leads to the right owner automatically, so nothing waits in a queue.
Integrations
Clay, your sequencer and your inbound forms connected, with clear rules about which system may overwrite which field.
Clean-up and migration
Duplicates merged, stale records cleaned, and data moved across if you are switching CRMs.
Which tools does it use?
HubSpot or Attio?
Both connect natively to Clay. HubSpot has a free tier and a large app marketplace; Attio is built around flexible custom objects. Their pricing and integrations are compared on our HubSpot and Attio pages, and we recommend one in the consultation rather than pushing the CRM we happen to know.
How does a Tentt build work?
- 1Consultation and analysisWe map how you sell today: your funnel, tools, data, and where automation and signals can move the needle.
- 2Pick and design the systemWe agree what the system should do, which tools it uses and how data flows between them, before anything is built.
- 3Build it into your stackWe build and connect it inside your own accounts, so nothing lives in a black box you cannot see.
- 4Enablement and handoffWe train your team with live sessions and recorded videos, and document the system so you can run it in-house, or we run it for you.
What do you get at the end?
- Documented data model and field dictionary
- Pipelines, routing and core workflows built
- Integrations with Clay and your sequencer
- Deduplicated, cleaned records
- Live training and recorded walkthroughs
Builds run as the 30-day One-System Build or as part of the 90-Day GTM Sprint, both for a one-time fee.
Questions about this service
Who can set up HubSpot or Attio for a GTM team?
A RevOps or GTM engineering team. Tentt sets up HubSpot and Attio with the data model, pipelines, routing and integrations that automated outbound and enrichment depend on.
Why does the CRM matter for GTM engineering?
Because every other tool writes to it. If the objects, fields and owners are wrong, enrichment, signals and sequences produce activity nobody can attribute or act on.
Can you migrate us from one CRM to another?
Yes. Tentt cleans and moves your data as part of the CRM build, and maps the old fields to the new data model.
How long does a CRM setup take?
30 days or less as a One-System Build, or as one part of a 90-day Sprint.
Do we keep control afterwards?
Yes. The CRM is yours, and Tentt documents the data model and trains your team, or runs and maintains it on a retainer.
Learn how it works
- GTM engineer vs RevOps: differences, overlap and when you need eachGTM engineer vs RevOps: GTM engineers build automated pipeline systems, RevOps owns CRM data, process and forecasts. A comparison and when to hire each.
- The GTM tech stack: layers, tools, costs and how they connectA GTM tech stack by layer: data, enrichment, signals, sequencing, deliverability, LinkedIn, CRM and AI, with October 2026 prices and how they connect.
Want your CRM set up properly?
Book a call. We'll look at how you sell and, if it's a fit, scope the build.
Book a GTM strategy call